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Information
We Need More Students! A Strategic Approach for Effective Enrollment Marketing
Original Program Date :
Length: 55 Minutes
Student enrollment affects everything a school district is able to do. While recruiting new families is part of the process, retaining current families is the most effective way to maintain a stable enrollment.This session will provide a new view of enrollment marketing along with steps to take to stabilize your district's enrollment through strategic marketing and communication.
Bob Noyed, Vice President, The CESO
Bob Noyed, APR, has more than 35 years of experience working in school districts as a strategic communications professional. Prior to joining CESO Communications, he served as the director of communications for several Minneapolis-area school districts. Along with his district experience, Bob served as 2006-2007 president of the National School Public Relations Association (NSPRA) and as North Central Region Vice President from 1999-2002. He has also served two terms as the president of the Minnesota School Public Relations Association (MinnSPRA). He continues to be active in both organizations. Bob was the 2005 recipient of NSPRA’s Barry Gaskins Mentor Legacy Award and received NSPRA’s 2021 Presidents’ Award. He is the author of several school communication-related materials and is a frequent presenter for local, state and national conferences.
